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RESEARCH

ALCOHOL BRAND INFRINGEMENT MONITORING

Date: 2013-2015

RedFern conducted site visits in Beijing, and key information from all investigated sites was recorded and geo-tagged photos of each site were taken. Suspicious bottles were purchased where possible and sent to the client for inspection. Stock available for immediate sale was inquired about or estimated.

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CHINA SQUASH MARKET RESEARCH

Date: 2016

Over the course of this research RedFern interviewed 15 potential logistics partners to assess their capabilities and interests in collaborating with a foreign squash supplier to provide cold chain logistic and storage services for squash products in China.

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CHINA FAST-CASUAL RESTAURANT PARTNER RESEARCH

Date: 2016

The objective of the research is to assist a successful fast-casual restaurant chain poised for expansion in the Asian market. RedFern was guided by the following criteria for who/what type or person/organization were best suited to partner with.

  • F&B experience and ideally at scale.
  • Enough scale to give them experience rolling out the restaurant with confidence.
  • A party that understands brands and the importance of brand positioning in a new market, with the marketing
    • experience to execute this.
  • It’s ok if the party already represents other brands, if they are quality brands. For example, NOT a RFG (Retail Food Group) from the same country.
  • A local/native operator would be good, but it’s not a requirement.  A Bob Boyce type as an example who has been in the local industry long enough to be effective.
  • Must be well capitalized.  Offer multiple sites per year for e.g. 20 + 20 years.  Willing to pay upfront fees and royalties.
  • The client wants to have a personal relationship with the decision makers. 
  • Countries/cities to target are – Taiwan, HK, Shanghai, and South Korea, possibly Thailand.

    • If you are interested in this research, please contact us directly here.

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